You don’t just need a media kit -- you need a branding plan. If you’re a blogger looking for more readers, to connect with brands, to monetize your site or to expand your presence as a national expert, it starts with your one-sheet but ends...well, it never ends. From leveraging LinkedIn to YouTube, get the keywords, specific metrics, writing tips and more that will help you become the go-to girl or guy in your field.
Katy will break down real media kits -- the good, the bad and the really bad -- and share the tools that even beginner bloggers can use to stand out in the crowd. And since she receives more than her share of truly terrible pitches, she’ll show you how not to end up in a producer’s trash folder.
Imagine if you'd been one of the first to jump on board with Twitter. Or if you'd had one of the first Facebook Pages. How many more followers would you have now? How much more exposure would your blog receive?
The social media landscape changes quickly and there are constantly platforms, and ways to use existing platforms, appearing and disappearing from the scene. Without realizing it, most bloggers and social media mavens are constantly trying new things and testing to find out what works and what doesn’t.
In this interactive workshop, Christine helps us tap into that process more directly so that we can be more effectively. Participants will discuss how we spot a great new social media avenue to pursue. How we investigate the possibilities while not spending too much time on something that may not work out. In doing so, we’ll learn about new social media pursuits from each other and we’ll discover that there’s a touch of the social media pioneer in us all.
In this sessions bloggers will discover how to take their blogs and websites, podcasts, livestreams a step further. Lou Mongello not only has an award-winning presence online, but fans are thrilled to meet with him offline at the many ooportunities that present themselves. Lou will demonstrate that blogging, podcasting, livestreaming, etc. is not just an online activity, that there has to be face-to-face interaction with fans, too. Come listen to the tips he gives to make the most of structuring your time online and off!
"How in the world do you make money blogging?!" The question I'm asked more than any other, and in this session I will share all my secrets for not only blogging full-time, but earning income that is potentially five times what you would make in an office job. I will share my personal success story, bust blogging myths such as "making money online is yucky" and provide tactics for monetizing including banner ad networks, direct sponsorships, affiliate links, freelance gigs, paid content and more!
Twitter chats are a great way to connect with like-minded people and discuss a topic you’re all passionate about. Similar to well-known Twitter parties, Twitter chats harness the power of a community and bring it together via a hashtag, focusing on learning and sharing, rather than brand promotion. Hosts of Twitter chats can benefit from leading a discussion and position themselves as “authorities” in their community. Attendees of this session will learn what a Twitter chat is, how to set one up, how to promote it, and how hosting one can be beneficial.
New bloggers are adding their voice to online conversations every day, and some are even finding ways to monetize their blogs. The opportunities for bloggers today are unparalleled, but there are also risks to consider. Bloggers need to know the law to ensure that their efforts don't cost more in legal fees than they produce in revenue.
Almost 4 years ago, when I started my food blog, The Little Kitchen, I had no idea that this is what I would be doing full-time and I'm loving it. I'll share what works for me and what didn't work for me along the way, such as the importance of networking & utilizing social media, how to work with brands, finding your passion and sticking with it as well as the all important message that there is no one path nor is there a pattern for success.
In this session you will learn about the huge changes that have occurred in the Google world lately (penguin, panda updates) and what you will need to know moving forward. We'll discuss technique, content, citations and how social media is playing a huge new roll in getting your content found.
Readers crave a genuine voice.
There is no reason to concoct false fronts or personas, build mental walls, or hide behind a veil of anonymity when you tell your personal stories. Don't write in a way that you think your audience wants to read. Never write to appease your demographic. Write for you, share your life openly and honestly, and you will be amazed at the benefit and respect that can come from transparency and truth in writing.
This session will explore the positive aspects of coming clean with your life and sharing it with millions, thousands, hundreds, or even tens of people on the Internet. It will help you to approach the best ways to defend yourself from trolls while standing proud in your ability to share your life with people who are interested and fascinated with what you have to say.
Adam Heath Avitable, a comedian, personal blogger, and author who blogs publicly, with no anonymity whatsoever, writes openly and honestly about everything from divorce to depression and everything in between, and will use examples and true stories to help you to shed the burden that comes from hiding the truth. As he is a comedian, please be aware that there may be some strong language during the session.
What is the thing that every blogger will eventually ask themselves? "What do I write about this time?"
Join me JusticeMitchell.com on a choose your own adventure presentation! Together let's explore a break from the same old blog post model, and find new creative ways to express yourself and your content. Will let you the audience decide how best to take your future content from "zero to hero."
In this session, I'll teach you how I've embraced video content creation to create paid (and non-paid) video content for brands. Whether they are seeking after you or you want to open up new doors and work with brands that you love--video content creation is the BIG thing NOW! Setting yourself apart and making yourself not only unique but marketable is the key to this ever-growing blog world.
Points to be discussed:
You will learn how to create a business relationship with brands on a professional level to enhance your own blogging goals and met the brand initiative requirements. You will learn of real-life successful case studies of brand and blogger relationships that have generated income for both blogger and brand. Proven methods and tips will be provided to assist in successful brand and blogger campaigns and marketing programs during this panel session.
In this session we'll present some easy tips on how to utilize Google+ to drive traffic both through Google+ itself and Google Search. We'll go over how your post should look to gather the most engagement and discuss how to best use Google+ Communities and Hangouts.