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Saturday, September 21, 2013 at Full Sail University 
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Saturday, September 21
 

8:00am

Check In
Saturday September 21, 2013 8:00am - 9:00am
Full Sail Live 3300 University Boulevard, Winter Park, FL 32792

9:00am

Opening Keynote
Be inspired by Pat Williams, best-selling author (and blogger) and Senior Vice President of the Orlando Magic.

Speakers

Saturday September 21, 2013 9:00am - 10:00am
Full Sail Live 3300 University Boulevard, Winter Park, FL 32792

10:20am

Blogging 101
For our true beginners, Blogging 101 will cover the basics of developing a blog, posting, and then driving traffic to your site. Self-hosting will be touched upon but this session is too short to go into detail about how to do this. Instead, we will focus on the true basics for those just starting out.

Speakers
avatar for Bess Auer

Bess Auer

CEO, GottaGetBlogging.com
@Bess_Auer  and @GottaGetBloggin - Host of #FLBlogCon, digital media manager at @FlaSwimNetwork, and the 4th generation of my family to live in Florida.


Saturday September 21, 2013 10:20am - 11:00am
Classroom B 3300 University Boulevard, Winter Park, Florida 32792

10:20am

Media Kits - The Good, The Bad, and The Ugly

You don’t just need a media kit -- you need a branding plan. If you’re a blogger looking for more readers, to connect with brands, to monetize your site or to expand your presence as a national expert, it starts with your one-sheet but ends...well, it never ends. From leveraging LinkedIn to YouTube, get the keywords, specific metrics, writing tips and more that will help you become the go-to girl or guy in your field.

Katy will break down real media kits -- the good, the bad and the really bad -- and share the tools that even beginner bloggers can use to stand out in the crowd. And since she receives more than her share of truly terrible pitches, she’ll show you how not to end up in a producer’s trash folder.


Speakers
avatar for Katy Widrick

Katy Widrick

Executive Producer, Bolder Media Group Worldwide Headquarters
Katy Widrick is addicted to all things media. By day, she works as Executive Producer for a television show (GROWING BOLDER, airing on PBS stations nationwide) and heads up the company’s social media outreach, including Facebook and Twitter (@kwidrick, @growingbolder). By night, she’s a blogger who muses on everything from healthy eating to triathlon training; bad grammar to organic gardening. She’s passionate about helping others use the... Read More →


Saturday September 21, 2013 10:20am - 11:00am
Full Sail Live 3300 University Boulevard, Winter Park, FL 32792

10:20am

Becoming a Social Media Pioneer

Imagine if you'd been one of the first to jump on board with Twitter. Or if you'd had one of the first Facebook Pages. How many more followers would you have now? How much more exposure would your blog receive?

The social media landscape changes quickly and there are constantly platforms, and ways to use existing platforms, appearing and disappearing from the scene. Without realizing it, most bloggers and social media mavens are constantly trying new things and testing to find out what works and what doesn’t.

In this interactive workshop, Christine helps us tap into that process more directly so that we can be more effectively. Participants will discuss how we spot a great new social media avenue to pursue. How we investigate the possibilities while not spending too much time on something that may not work out. In doing so, we’ll learn about new social media pursuits from each other and we’ll discover that there’s a touch of the social media pioneer in us all.


Speakers
avatar for Christine Pittman

Christine Pittman

Cook the Story
Christine Pittman has been blogging since 2010 at www.cookthestory.com and since then she’s enjoyed a great deal of success. She’s been syndicated and featured on BlogHer numerous times and has been asked to speak at BlogHer Food in Seattle this June. Through a great deal of planning (sometimes) or through crazy slapdash escapades (often), she manages to post regularly even with a new baby, a pre-schooler, a globe-trotting husband and a new... Read More →


Saturday September 21, 2013 10:20am - 11:00am
Classroom A 3300 University Boulevard, Winter Park, FL 32792

10:20am

Using Offline Interactions to Increase Online Engagement

In this sessions bloggers will discover how to take their blogs and websites, podcasts, livestreams a step further. Lou Mongello not only has an award-winning presence online, but fans are thrilled to meet with him offline at the many ooportunities that present themselves. Lou will demonstrate that blogging, podcasting, livestreaming, etc. is not just an online activity, that there has to be face-to-face interaction with fans, too. Come listen to the tips he gives to make the most of structuring your time online and off!


Speakers
avatar for Lou Mongello

Lou Mongello

Host/Producer, WDW Radio – Your Walt Disney World Information Station – hosted by Lou Mongello
Lou Mongello is a widely recognized Walt Disney World author, expert, host, speaker and entrepreneur. He is the host/producer of WDW Radio - Your Walt Disney World Information Station (http://WDWRadio.com), which has been named Best Travel Podcast for 2006, 2007, 2008, 2009, 2010, 2011, 2012 and 2013. | | With well-established online communities and a trusted brand, WDW Radio shares the magic of Walt Disney World through its numerous media... Read More →


Saturday September 21, 2013 10:20am - 11:00am
Auditorium 3300 University Boulevard, Winter Park, Florida 32792

11:20am

Twitter 101
Twitter 101 is truly the basics of using Twitter. Not sure how to set up an account or what that RT really means? This is the session for you.

Speakers
avatar for Brian T. Wilson

Brian T. Wilson

Central Florida Top 5
I blog and work with others that do the same!


Saturday September 21, 2013 11:20am - 12:00pm
Classroom B 3300 University Boulevard, Winter Park, Florida 32792

11:20am

How Do Bloggers Make Money?

"How in the world do you make money blogging?!" The question I'm asked more than any other, and in this session I will share all my secrets for not only blogging full-time, but earning income that is potentially five times what you would make in an office job. I will share my personal success story, bust blogging myths such as "making money online is yucky" and provide tactics for monetizing including banner ad networks, direct sponsorships, affiliate links, freelance gigs, paid content and more!


Speakers
avatar for Jeanette Scott

Jeanette Scott

J's Everyday Fashion Blog
Jeanette Scott is a full-time blogger and the creator of J’s Everyday Fashion, named the #10 most followed American fashion blog by Les Cashiers in 2013. In less than three years, “J” has built a loyal readership, strong social media presence and sumptuous revenue model within the blogosphere. J’s Everyday Fashion bridges the gap between fantasy fashion and everyday life for her readers, and as the self-proclaimed... Read More →


Saturday September 21, 2013 11:20am - 12:00pm
Full Sail Live 3300 University Boulevard, Winter Park, FL 32792

11:20am

Using Twitter Chats to Share Knowledge and Increase Authority

Twitter chats are a great way to connect with like-minded people and discuss a topic you’re all passionate about. Similar to well-known Twitter parties, Twitter chats harness the power of a community and bring it together via a hashtag, focusing on learning and sharing, rather than brand promotion. Hosts of Twitter chats can benefit from leading a discussion and position themselves as “authorities” in their community. Attendees of this session will learn what a Twitter chat is, how to set one up, how to promote it, and how hosting one can be beneficial.


Speakers

Saturday September 21, 2013 11:20am - 12:00pm
Auditorium 3300 University Boulevard, Winter Park, Florida 32792

11:20am

Blogging: Don't Make a Federal Case Out of It

New bloggers are adding their voice to online conversations every day, and some are even finding ways to monetize their blogs. The opportunities for bloggers today are unparalleled, but there are also risks to consider. Bloggers need to know the law to ensure that their efforts don't cost more in legal fees than they produce in revenue.


Speakers
avatar for Kerry O'Shea Gorgone

Kerry O'Shea Gorgone

Writer, Speaker, Lawyer, Educator, www.KerryGorgone.com
Kerry O’Shea Gorgone is a speaker, writer, attorney and educator. She develops marketing training programs at MarketingProfs, and hosts the Marketing Smarts podcast , named by Fast Company as one of the top 3 best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. She's also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Spin... Read More →


Saturday September 21, 2013 11:20am - 12:00pm
Classroom A 3300 University Boulevard, Winter Park, FL 32792

12:00pm

Lunch by Bahama Breeze
Saturday September 21, 2013 12:00pm - 1:00pm
Bahama Breeze Back Lot 3300 University Boulevard, Winter Park, FL 32792

12:45pm

Blogger Get Together
Interested in getting together and networking even further? Want to spend time with bloggers from your hometown or maybe those who blog in your same niche? Now's your chance! Details TBA.

Saturday September 21, 2013 12:45pm - 1:15pm
TBA 3300 University Boulevard, Winter Park, Florida 32792

12:45pm

Google Glass Experience
Curious about Google's Project Glass? Meet with Bruce Burke, a blogger who has a pair! He will not only be available for a Q&A but will also do a show and tell about his experience with this new high tech tool!

Speakers
avatar for Bruce Burke

Bruce Burke

CMO, GBC
Bruce Burke is the CMO of Mize, Inc. a leader in Smarter Customer Engagement solutions. | | Mize connects brands with consumers through a combination of cloud, mobile and social technologies. | | Bruce is also the organizer of the Social Mobile Payments Conference Series which focused on the convergence of social media and mobile commerce. | | Bruce has been selected to be one of the first Google @ProjectGlass #GlassExplorers and... Read More →


Saturday September 21, 2013 12:45pm - 1:15pm
Auditorium 3300 University Boulevard, Winter Park, Florida 32792

12:45pm

Midday Yoga Break
Join a fitness expert Carissa Bealert in a short midday break and release some tension, digest your food, and learn to relax via a short yog session. Remember to bring your own yoga mat!

Speakers
avatar for Carissa Bealert

Carissa Bealert

Fit2Flex - Evolution Fitness Orlando
Loves fitness, running, eating out, eating whole, healthy foods, football, and travel.


Saturday September 21, 2013 12:45pm - 1:15pm
TBA 3300 University Boulevard, Winter Park, Florida 32792

12:45pm

Tour of Full Sail
Join guides from Full Sail University & Studios to see the amazing campus and state of the art facilities.

Saturday September 21, 2013 12:45pm - 1:15pm
Bahama Breeze Back Lot 3300 University Boulevard, Winter Park, FL 32792

1:30pm

Facebook 101
Facebook 101 will cover the reasons to set up a Facebook fan page, how to go about doing just that, and then the do's and don'ts on how to attract new likes. This session is truly for beginners.

Speakers
avatar for Bess Auer

Bess Auer

CEO, GottaGetBlogging.com
@Bess_Auer  and @GottaGetBloggin - Host of #FLBlogCon, digital media manager at @FlaSwimNetwork, and the 4th generation of my family to live in Florida.


Saturday September 21, 2013 1:30pm - 2:10pm
Classroom B 3300 University Boulevard, Winter Park, Florida 32792

1:30pm

Taking My Blog Full-Time

Almost 4 years ago, when I started my food blog, The Little Kitchen, I had no idea that this is what I would be doing full-time and I'm loving it. I'll share what works for me and what didn't work for me along the way, such as the importance of networking & utilizing social media, how to work with brands, finding your passion and sticking with it as well as the all important message that there is no one path nor is there a pattern for success.


Speakers
avatar for Julie Deily

Julie Deily

Publisher of TheLittleKitchen.net, The Little Kitchen
Julie Deily was a software engineer for ten years before making the transition to full-time blogger at The Little Kitchen as well as freelance recipe developer and food photographer. She is a Central Florida "native" having attended Winter Park High and Rollins College (native is in quotes because she was born in California). A self-professed nerd, she's a food lover but not a food snob and a firm believer that you do not have to have a huge... Read More →


Saturday September 21, 2013 1:30pm - 2:10pm
Classroom A 3300 University Boulevard, Winter Park, FL 32792

1:30pm

Social Media Tips from a Ford Brand Strategist
The US Social Media Brand Expert for Ford Motor Company shares best tops and practices for utilizing social media.

Speakers

Saturday September 21, 2013 1:30pm - 2:10pm
Full Sail Live 3300 University Boulevard, Winter Park, FL 32792

1:30pm

Rock Your SEO

In this session you will learn about the huge changes that have occurred in the Google world lately (penguin, panda updates) and what you will need to know moving forward. We'll discuss technique, content, citations and how social media is playing a huge new roll in getting your content found.


Speakers
avatar for Tom Jelneck

Tom Jelneck

Tom Jelneck incorporated On Target Web Solutions, a leading provider of SEO (search | engine optimization) and internet marketing solutions, in 2005 in Casselberry, Florida. He has built and customized hundreds of websites for various businesses and organizations and currently has a portfolio of over 90 client accounts. As a leading expert, Jelneck has been a guest commentator on the nationally syndicated television show, The Daily Buzz, as... Read More →


Saturday September 21, 2013 1:30pm - 2:10pm
Auditorium 3300 University Boulevard, Winter Park, Florida 32792

2:30pm

Use Instagram and Vine Like a Rock Star!
Gather with other photo addicts to see best practices, tips, and tricks of the trade to utilize Instagram to the fullest! We'll also discuss Instagram's new video feature and how you can use it as a story-telling device to drive traffic to your site and increase brand awareness. Viewing of unique and successful campaigns will be discussed.

Speakers
avatar for Melissa Albers

Melissa Albers

Director, Social Media, Full Sail University
Melissa Albers is the Director of Social Media for Full Sail University where she develops social media strategy and leads a team dedicated to implementing the institution’s vision and road map across the social landscape. Under her leadership StudentAdvisor recognized Full Sail University as #19 of the Top 100 Social Media Colleges in the United States. Her contributions have resulted in an over 1,100% community growth, which led to an over... Read More →
avatar for Jimi Kunkel

Jimi Kunkel

Social Media Strategist, Full Sail University
Jimi Kunkel is the Social Media Strategist for Full Sail University where his duties include community management, creative campaign conception and implementation, digital media outreach, industry partnerships and copywriting. He is part of a growing team that is widely recognized as a leader in leveraging social media strategy to enhance the higher education experience. His work has contributed to over 800% community growth, as well as the... Read More →


Saturday September 21, 2013 2:30pm - 3:10pm
Auditorium 3300 University Boulevard, Winter Park, Florida 32792

2:30pm

Transparency in Blogging - Gaining Respect through Vulnerability

Readers crave a genuine voice.

There is no reason to concoct false fronts or personas, build mental walls, or hide behind a veil of anonymity when you tell your personal stories. Don't write in a way that you think your audience wants to read. Never write to appease your demographic. Write for you, share your life openly and honestly, and you will be amazed at the benefit and respect that can come from transparency and truth in writing.

This session will explore the positive aspects of coming clean with your life and sharing it with millions, thousands, hundreds, or even tens of people on the Internet. It will help you to approach the best ways to defend yourself from trolls while standing proud in your ability to share your life with people who are interested and fascinated with what you have to say.

Adam Heath Avitable, a comedian, personal blogger, and author who blogs publicly, with no anonymity whatsoever, writes openly and honestly about everything from divorce to depression and everything in between, and will use examples and true stories to help you to shed the burden that comes from hiding the truth. As he is a comedian, please be aware that there may be some strong language during the session.


Speakers
avatar for Adam Avitable

Adam Avitable

Comedian, Avitable.com
Adam Heath Avitable is the author of the darkly humorous book Interviews with Dead Celebrities, a stand-up comedian who spends more money on gas than he makes telling jokes, and a humorist and blogger who has written publicly about his life on Avitable.com since 1999. | | His writing has been published in Thrice Fiction magazine and the BlogHer Voices of the Year Anthology, and he appeared in the 2010 Hot Blogger Calendar, which just... Read More →


Saturday September 21, 2013 2:30pm - 3:10pm
Classroom A 3300 University Boulevard, Winter Park, FL 32792

2:30pm

"How To Sell Your Creativity Without Selling Out
As one of the best names in the social media business, Jason Headsetsdotcom (formerly Jason Sadler) will share with you the most creative ideas on how to use social media to drive traffic to your site and how to create a social media buzz that garners real media attention. He's walked the walk, near hear his talk on how you can use creativity to be unique and stand out.

Speakers
avatar for Jason Headsetsdotcom

Jason Headsetsdotcom

Founder, IWearYourShirt
Formerly Jason Sadler. I sold my last name to Headsets.com for 2013. | | Founder of http://iwearyourshirt.com | | Rants, raves and reviews at http://jasonsadler.com | | Side project http://panoramicpanoramic.com


Saturday September 21, 2013 2:30pm - 3:10pm
Full Sail Live 3300 University Boulevard, Winter Park, FL 32792

2:30pm

Psychotic Cross-Content Training

What is the thing that every blogger will eventually ask themselves? "What do I write about this time?"

Join me JusticeMitchell.com on a choose your own adventure presentation! Together let's explore a break from the same old blog post model, and find new creative ways to express yourself and your content. Will let you the audience decide how best to take your future content from "zero to hero."


Speakers
avatar for Justice Mitchell

Justice Mitchell

President / Creative, Big Block Studios, Inc
After two decades in marketing and advertising, Justice is recognized internationally for his ability to create heightened brand awareness and engagement for companies that span multiple industries. Clients and colleagues know he has a track record of delivering award-winning creative content, and consider him a respected voice as a professional blogger and social influencer. This socially minded, creative executive uses a Swiss Army knife in his... Read More →


Saturday September 21, 2013 2:30pm - 3:10pm
Classroom B 3300 University Boulevard, Winter Park, Florida 32792

3:30pm

Creating Video Content

In this session, I'll teach you how I've embraced video content creation to create paid (and non-paid) video content for brands. Whether they are seeking after you or you want to open up new doors and work with brands that you love--video content creation is the BIG thing NOW! Setting yourself apart and making yourself not only unique but marketable is the key to this ever-growing blog world. 

Points to be discussed: 

  • Pitching to companies vs. companies who approach you
  • Basic Inexpensive Equipment
  • Outlining a video shoot & maximizing time
  • Editing & Hosting Videos 
  • Building a portfolio
  • Measuring success (statistics)

Speakers
avatar for Katie Jasiewicz

Katie Jasiewicz

Katie's Cucina / Sew Woodsy
Katie Jasiewicz is the author of KatiesCucina.com and co-author SewWoodsy.com. Katie has worked in textbook publishing and marketing for over the past 8 years, concentrating on project management, social media, and eCampaigns. Katie fits in her DIY and food cravings by night and on the weekends. | About the blogs:  | Katie's Cucina: Katie’s Cucina is a place where she shares her love for food – developing and cooking mouthwatering... Read More →


Saturday September 21, 2013 3:30pm - 4:10pm
Classroom B 3300 University Boulevard, Winter Park, Florida 32792

3:30pm

The Business of Blogging: Building Relationships with Brands

You will learn how to create a business relationship with brands on a professional level to enhance your own blogging goals and met the brand initiative requirements. You will learn of real-life successful case studies of brand and blogger relationships that have generated income for both blogger and brand. Proven methods and tips will be provided to assist in successful brand and blogger campaigns and marketing programs during this panel session.


Speakers
avatar for Yadira Ambert

Yadira Ambert

Social Media Manager, El Club de las Diosas Blog
An influential latina blogger who loves her family, follow fashion and beauty trends, provides tips on career development and test products for fun. Co-founder of Social Influenz.
avatar for Joscelyn Ramos Campbell

Joscelyn Ramos Campbell

Owner & On-Air Spokesperson, Mami of Multiples & Mami Innovative Media, LLC
Joscelyn Ramos Campbell is an award-winning blogger, digital influencer, on-air spokesperson and columnist. She is the founder behind Mami of Multiples, one of the nation’s recognized and award-winning parenting and lifestyle sites owned by a Latina American Mom. Joscelyn has been featured on numerous television and media outlets including CBS, NBC, NBC Latino, FOX, Univision, Telemundo, Huffington Post, CNBC to name a few. She is... Read More →
SR

Sili Recio

I am passionate about my toddler, helping others achieve their dreams, laughter, books and sharing my life's experiences in order to help others through their situation. | | I don't believe in coincidences and know that we are all connected somehow. This is what drives me to tell my story.


Saturday September 21, 2013 3:30pm - 4:10pm
Full Sail Live 3300 University Boulevard, Winter Park, FL 32792

3:30pm

Making Google+ Work for You

In this session we'll present some easy tips on how to utilize Google+ to drive traffic both through Google+ itself and Google Search. We'll go over how your post should look to gather the most engagement and discuss how to best use Google+ Communities and Hangouts.


Speakers
avatar for Clayton Pritchard

Clayton Pritchard

Co-Founder & Director of Marketing, Google Plus Daily
Clayton Pritchard is a marketing student at the University of Central Florida. He is also Co-Founder and Director of Marketing for Google Plus Daily, the most popular Google+ news source.


Saturday September 21, 2013 3:30pm - 4:10pm
Auditorium 3300 University Boulevard, Winter Park, Florida 32792

3:30pm

Widgets and Gadgets Take 2
Widgets and Gadgets is back with a variety of new free or cheap web tools and apps that are available for bloggers to enhance their blog with videos, audio, and graphics without spending thousands of dollars. Want to make your content stand out from the crowd? What to develop content that will help you get more hits? Don't miss this session with tips and tricks to engage, excite, and educate your audience.

Speakers
avatar for Josh Murdock

Josh Murdock

Instructional Designer and Professor, Valencia College
I'm currently an educator, instructional designer, social media geek, blogger, Startup Weekend Organizer, EdTech Orlando Organizer, Chief Technology & Education Office at GottaGetBlogging.com , and much more! | | My blog: http://professorjosh.com | Find me on Twitter & Instagram @professorjosh


Saturday September 21, 2013 3:30pm - 4:10pm
Classroom A 3300 University Boulevard, Winter Park, FL 32792

4:30pm

Closing Keynote
Get excited about Pam Moore sharing her secrets to social media success in our closing keynote.

Speakers
avatar for Pam Moore

Pam Moore

CEO / Founder, Marketing Nutz
Pam Moore aka "Pam Marketing Nut" is the CEO & Co-Founder of Marketing Nutz, an agile, full service experiential social brand, digital content marketing & conversion optimization agency that helps businesses not just do social or be social, but be socially relevant.   Pam is ranked by Forbes as a Top 10 Social Media Power Influencer (#5), is an avid keynote speaker and best selling author. She has 15+ years experience... Read More →


Saturday September 21, 2013 4:30pm - 5:30pm
Full Sail Live 3300 University Boulevard, Winter Park, FL 32792

5:30pm

Ford After Party
Come check out the latest and greatest cars that Ford has to offer! You can also enjoy the food provided by Sysco Foods, drinks by Pinnacle Vodka (Drink responsibly!) and dance the night away to the tunes of Central Florida's own Mud Flappers! 

Saturday September 21, 2013 5:30pm - 7:30pm
Bahama Breeze Back Lot 3300 University Boulevard, Winter Park, FL 32792