You don’t just need a media kit -- you need a branding plan. If you’re a blogger looking for more readers, to connect with brands, to monetize your site or to expand your presence as a national expert, it starts with your one-sheet but ends...well, it never ends. From leveraging LinkedIn to YouTube, get the keywords, specific metrics, writing tips and more that will help you become the go-to girl or guy in your field.
Katy will break down real media kits -- the good, the bad and the really bad -- and share the tools that even beginner bloggers can use to stand out in the crowd. And since she receives more than her share of truly terrible pitches, she’ll show you how not to end up in a producer’s trash folder.